Speaking

Adam Mueller

Founder and CEO, Mueller

Adam Mueller co-founded QuoteWay in 2020 with two partners from Cambridge, Ontario and built it without outside money. Neilson Financial Services acquired it in 2025. Neilson paid a total of C$5.5 million for QuoteWay’s business and offered its founders growth equity on undisclosed terms. Today he runs Mueller, a Canadian family house of companies with its own AI infrastructure for advertising. In the Mueller AI Factory, AI built on a decade of hard-won campaign knowledge does the creative, the copy and the analysis behind the ads.

Invite Adam to speak Speaker sheet (PDF)
Adam Mueller
2020 to 2025QuoteWay: co-founded, bootstrapped and acquired by Neilson Financial Services
6 brandsConsumer brands owned and operated by the house
2 countriesCanada first, now expanding into the United States
CambridgeOntario, Canada: where Mueller is based

Talks

Three talks, told first-hand

1

The Back Road: Bootstrapping and Selling a White-Label Insurance Lead Engine in Canada

He left a life sciences program at McMaster University to build a life insurance agency, started generating his own leads, and saw that lead generation done properly scales further than the sales layer around it. That became QuoteWay: brands built from scratch that brought customers to carriers and lead buyers, built in Canada, and sold to Neilson Financial Services in 2025. A founder's case: bootstrapping, building inside a regulated industry, and building something someone will buy.

2

Judgment Is the Job: Running a Marketing Company Where AI Does the Production

Most people are still guessing how AI will change work. At Mueller it already has: AI built on a decade of hard-won campaign knowledge does the creative, the copy and the analysis behind the ads. What moved to machines, what did not, where it breaks, and what that means for the people who will manage companies next.

3

Real Numbers, Real Growth: Marketing That Answers to Revenue

A cost per lead means nothing until you know what the lead becomes. Marketing grounded in revenue, not vanity metrics: lead costs tied to actual sales, policy value and persistency, and the discipline it takes when advertising runs at scale.

Formats

  • Talk with questions, 30 to 45 minutes
  • Fireside chat with a student or faculty host
  • Classroom guest for a case discussion
  • Panel

On the record

QuoteWay was acquired by Neilson Financial Services in 2025. Adam's public announcement of the sale, naming his co-founders Brett Tavares and Dylan Graham, is pinned on his LinkedIn profile.

Adam Mueller on LinkedIn  ·  Press information

Brands Adam has worked with

Neilson Financial ServicesRogersBellCorusHUB International